Branding - Blog - TwittoScope Solutions Inc

An Online Precense

Branding, as a whole, is essential for any serious business because a company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An effective internet branding, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand.

While Internet branding offers huge opportunities for business, in order for it to be effective one needs to attract and engage its customers. This isn't easy on the internet. Branding is not as easy as putting up a website and adding your company logo and slogan. Your internet branding strategy should make your online brand noticeable and apparent.

Category: Branding | Views: 397 | Added by: saint2 | Date: 2012-03-06 | Comments (1)

A Matter of Senses

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.

It's the image you present at all times. From the company's logo and color scheme all the way to the manner in which your employees dress. Think of what your colors portray. Are they giving the message you want to give?

It's what your prospects hear from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints. Are former customers likely to speak kindly about you? Are you and your employees pleasant ... Read more »

Category: Branding | Views: 403 | Added by: saint2 | Date: 2012-03-06 | Comments (0)